Write from the heart this Valentine’s Day with The Story Solution

Dear Friends,

Use Valentine’s Day to Inspire Your Hero’s Actions

Valentine’s Day is so full of love and thoughtfulness that you can hardly turn around without hearing about some grand heroic act someone has committed for a loved one. Today’s media-genic heroes are saving lives, donating organs, stopping people from committing suicide, and rescuing babies from burning buildings. On the other end of the heroic scale are those who go about their daily business, performing jobs that save lives and transform the future.

With all this inspiration, you might think it would be easy to translate everyday heroic actions into big screen success. Too many hopeful screenwriters have found that creating a realistic on-screen hero is harder than it appears. As an accomplished screenwriter, I decided to write a book which would help new screenwriters make the leap from reality to fiction. My book, The Story Solution: 23 Actions All Great Heroes Must Take, provides many insights aspiring screenwriters can use to hone their craft. I’ve provided the tools necessary for any writer to construct a forceful emotional ride in his or her storytelling.

My book reveals the 23 actions used in every successful movie to create dynamic, three dimensional heroes while linking together all parts of a captivating screenplay from first page to last. My paradigm of Hero Goal Sequences is so simple and easy to understand that it has raised my book into Amazon’s top list of the best-selling books on screenwriting.

A Hero Goal Sequence generally consists of 2 to 8 pages of screenplay (2 to 8 minutes of film) in which the hero pursues a single physical, visible, short-term goal as one immediate step in achieving the main overall story objective driving the plot. EVERY commercially successful one-hero American movie contains between 20 and 23 Hero Goal Sequences. The Goal Sequence ends when the hero discovers FRESH NEWS, which is some form of new information that effectively ends the necessity to pursue the current goal and creates a new physical, visible, short-term goal – thereby beginning the next Hero Goal Sequence. FRESH NEWS either provides the hero’s next short-term goal, or sends the hero on a short search to find it.

To help you understand more about creating heroic characters, I’m inviting you to download my Hero Goal Sequence Breakdown for “Back To The Future” as my Valentine’s gift to you. Written by Robert Zemeckis & Bob Gale, Back To The Future is the perfect example of powerful story development. You’ll learn how the Hero Goal Sequences paradigm predicts the structure of great movies.

Happy Valentine’s Day – May Your Adventures on February 14th Be Romantic!

Eric

About The Story Solution:  The Story Solution was written by accomplished screenwriter Eric Edson. It reveals the 23 actions used to create dynamic, three dimensional heroes and link all parts of a captivating screenplay. He also covers screenwriting tips, screenwriting resources, and screenwriting books. Visit the website and Facebook page or call (818) 677-6608 for more information.

THE PERFECT VALENTINE’S DAY GIFT FOR A BUSINESS OWNER

It’s that time of year again…Love is in the air.  Do you know someone who is a business professional in Santa Barbara, and you’re just not sure what kind of gift would be appreciated for Valentine’s Day? Help your sweetheart’s business, and buy tickets to attend the 2014 Santa Barbara Business Expo.

Show your support by attending the Santa Barbara Business Expo together. The Expo will be packed with ideas, speakers and business networking opportunities that can spark the creativity needed to take any business to the next level. Here are just a few of the Expo activities you can enjoy together:

• Vendor Exhibits: Key business categories that will be showcased at the networking expo include business strategies, new technologies, business law, insurance, funding and financial management, and marketing/branding. Top members of the Santa Barbara business directory will also be showcasing their expertise in promotional products, education, and building a media and online presence, as well as health and wellness.
• Extraordinary Speakers and Panels: Learn about solutions to critical business issues such a applying the latest technology, finding valuable business connections, developing effective branding, and building a marketing plan that works.
• Author & Speaker Showcase Area: Pick up some of the latest books on business marketing and sales strategies, and meet the authors.
• Professional Imaging Corner: Treat your Valentine to an on-site professional headshot by photographer Linda Blue.
• Join in a Raffle-For-A-Cause: 100% of raffle ticket sales will be donated to this year’s charity, Hope Refuge. Their vision is to provide safe restorative homes for girls who are victims of the sex traffic trade in America, offering a residential program to address the hurt and trauma of sexual exploitation, focusing on empowering them toward their dreams and destinies.
• Art Show: Enjoy works of art by local artists and craftsmen, or find something that’s just right for your Valentine’s office.

If your Valentine is interested in making more business contacts and increasing word-of-mouth sales, another great present would be to buy an exhibit table or sponsorship opportunity for the business. The Expo serves as both a Business-to-Business networking event and an opportunity for the community to become aware of the resources available to them.

Santa Barbara Business Expo was founded, and is directed by, Gino and Sandy Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration and encouraging social responsibility. Local businesses interested in sponsoring or exhibiting can email Sandy at sandy@wcbusinessnetwork.com or call 805-452-3632.

About the Santa Barbara Business Expo: Santa Barbara Business Network Expo is an interactive Business Convention, designed to help attendees bootstrap their business and make money. It is an opportunity for smaller businesses to gain valuable exposure in Santa Barbara, and for larger businesses to progress further through enriching their public relations. Visit the website andFacebook page or call 805-452-3632 for more information. Tickets and sponsorship opportunities may be obtained online.

How To Write Adwords Ads For Valentine’s Day

Show your business some love this Valentine’s Day…

Some businesses are obvious candidates to advertise with Google AdWords for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using AdWords to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.

If you’re not sure what Google AdWords are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.

It’s easy to start a Google AdWords campaign. Simply pick a business category, write your ad, and set a budget. Then call Search Engine Pros at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.

Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.

If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”

At Search Engine Pros your Google Adwords PPC Manager can help your company achieve its internet traffic and revenue goals. Your PPC Manager will assist you with pay per click campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management. A PPC Manager from Search Engine Pros will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketing, SEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

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